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the Oakland Raiders.,Marshawn Lynch has proven time and time again that he's all about his hometown team

and the proof of that goes much further than football. In a recent story broken by KTVU.com,Even more than loving the Raiders, though, Lynch is going to take on a new role with a popular restaurant in Emeryville., Beast Mode loves the Oakland community where he grew up

is turning 80 years old next year and is retiring in August. Fortunately,Cassie Nickelson, she has a great replacement lined up in none other than Lynch himself., the owner of Scend's Restaurant and Bar

Lynch has a history with Nickelson going back to when he was nine years old and she was catering out of her Oakland apartment.,As the story points out

But Lynch is going to have some big shoes to fill. The customers not only rave about Nickelson as a person but also are obviously huge fans of the food as well

Raiders No. 34 on Forbes' most valuable sports franchises list

the Oakland Raiders find themselves ranked No. 34 on Forbes’ most valuable sports franchises in the world list.,Fresh off of a 12-win season

and their ranking is much improved from last year when the team landed outside of Forbes’ top 50.,The Raiders’ valuation of $2.1 billion is impressive

running back Marshawn Lynch,Oakland’s value has skyrocketed by 47 percent after their relocation to Las Vegas, wide receiver Amari Cooper and defensive end Khalil Mack.,Womens Allen Robinson Jersey, mainly due to their new state of the art stadium that is to be completed by 2020. Adding to the Raiders’ value is the fact that they have several very marketable stars in quarterback Derek Carr

Raiders star Khalil Mack signs deal to endorse Mack Trucks

Mack Trucks has signed a familiar name to step up its latest marketing campaign: Oakland Raiders defensive end Khalil Mack.

Terms of the endorsement deal were not disclosed.

The idea actually started with Golden State Warriors power forward Draymond Green.

"He just texted me one day and said,'" Mack said.,Authentic Alex Smith Jersey, 'You should do a deal with Mack

but the truck company wasn't foreign to him.,Authentic Justin Houston Jersey,Mack hadn't thought of it before

"Whenever we were on the road when I was younger," Mack said.,Womens Tyreek Hill Jersey, I remember my father pointing out the trucks that had Mack on them

So Mack called his agent Joel Segal, and asked him to make the connection., president of team sports for sports agency Lagardere

" Segal said. "But it couldn't have gone better.","It was really a cold call

It helped that the folks at Mack had talked about the defensive end in the past.

"Obviously we share the same name, honesty and humility, family, but what really drew us to him, Mack's vice president of global marketing and brand management., was that we seemed to share the same fundamentally American values of hard work, based on what we had heard," said John Walsh

While heavy-duty Mack trucks aren't sold in dealerships to fans, Walsh said using Khalil can have an impact., and the company has traditionally marketed specifically in the trucking trade media

"In recent years," he said. "We believe that working with Khalil will also help us reach a younger demographic, in line with the changing technology landscape, which is key to the future success of Mack and the trucking industry in general.",Authentic Allen Robinson Jersey,Authentic Jalen Ramsey Jersey, including social media, we've increased our focus on digital,Womens Jalen Ramsey Jersey,Womens Alex Smith Jersey, to build brand awareness and affinity and connect with both existing and potential customers

Mack, counts Nike and New Era among his other endorsements.,Womens Justin Houston Jersey,Authentic Tyreek Hill Jersey, who is among the NFL's top defensive players

Mack's deal is the third one this year with an NFL player that was a result, a tight end, at least in part, signed a draft-day deal with Charmin toilet paper., also a Segal client, of his name. Dallas Cowboys draft pick Taco Charlton, signed a endorsement deal with a restaurant chain called Taco Bueno. Denver Broncos draft pick Jake Butt

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